Investing Built for Teens

Drip is an educational investing app for teens that helps kickstart your financial journey. The goal is to make it easy, simple and fun for teens to learn about investing, empowering them with financial literacy.

Money moves fast, and so does the risk of getting into financial trouble.

Considering that kids are getting exposed to financial decisions earlier than ever before; it is essential that they learn how to manage their money early on in life.

Australia’s younger generations are shopping online, using debit cards, making payments with their phones and saving for goals and dreams. They are also getting started in the work force, setting up their superannuation funds and getting their first payslips. A lot of them (46%) are engaging in new payment methods like Buy-Now-Pay-Later and, many times (31%), without being able to afford or pay off the purchase (Moneysmart, 2022).

Becoming money smart is a life skill that cannot be limited to the classroom teachings. While school curricula set the foundations for financial knowledge at a teenager level, 67% of Australian parents believe that school learning is not enough to teach their children about money (Spriggy survey, 2022). Lessons outside are therefore essential in shaping the right behaviours for financial wellbeing (Moneysmart, 2022).

The parental involvement in this learning process is key. But, even though the ultimate responsibility to make financial education relatable and exciting seems to fall on parents, there are plenty of resources and tools, such as drip, that can support parents in engaging their children.

Kids want to become money smart and want it quickly.

The younger generations are eager to learn when the process is simple and fun. That is why it is important that both parents and teens access resources that are appealing to their personalities and individual situations.

There seems to be a particular interest in investing. 57% of young Australians have a strong desire to learn more about how to invest money, including ways to invest, types of investments and possible risks and returns. 1 in 4 young people already hold at least one investment (Moneysmart, 2021).

This is not only becoming a common trend in Australia, but also in countries such as the United States, where 25% of Gen Z investors began investing before the age of 18, as well as Canada (24%) and the UK (22%) (FINRA, 2023). If we look at the crypto market, 21% of Gen Z in Australia hold Crypto, representing the largest demographic in this market (Fintech Australia, Swyftx).

The youngest generations are eager to learn how to make good financial decisions. 67% of them acknowledge that this is fundamental for their mental health and wellbeing (Moneysmart, 2022). But if we don’t establish safe grounds for them to get started, they will do it independently, with increased risks and dangers.

This is why it is more important than ever for young Australians to access the right tools that can help them develop money skills and prepare for a successful future (Moneysmart, 2023).

We now know that young Australians would benefit from more financial education with a focus on practical, real-life money management and investing topics. We also know that teens trust their parents. Parents and guardians are 81% of teens’ preference when asked who they feel most comfortable talking about money with. 77% of teens also agree that parents and guardians are their #1 source of learning for money related topics (Moneysmart, 2023).

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Drip was created to help teens get started in the financial journey and to learn about investing. Through real-life experience engaging with investment options, drip helps teens better understand financial concepts and investing principles that they may not learn in school.

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This information was prepared by Drip Invest as part of BetterLabs Pty Ltd (ABN 26 620 505 615, AR 001302032). Cache Multi-Class Investment Fund is issued by K2 Asset Management Ltd. Consider the PDS and TMD available on our website before applying. All information is factual and compiled from sources we believe are reliable.