Kings Park makes it Markr
Key Insights:
- Markr is being used to activate places around the conservation garden
- A 3-D wasp pollinator will be used to learn more about native spider orchids
- The tech will be used at the State War Memorial
Local AR-adtech company Markr Systems have announced that Kings Park and RSLWA have enhanced the experience of visitors to WA’s most popular tourist destination, with the launch of ‘Markr in the Park’ by the Minister for Environment and Climate Change, Reece Whitby.
Markr is being used to activate places around the conservation garden providing information on native plants and wildlife in the visitor’s language without the need for big banners.
Kings Park has also teamed up with the RSLWA to place Markrs at the cenotaph ready for the upcoming Anzac Day.
Using Markr, visitors can discover more of the behind-the-scenes work being done at Kings Park and around the State to conserve rare plants and restore them into their natural habitats. Virtual signage also appears on visitors’ mobile devices alongside the physical plants.
“We would like to thank Alan Barrett, the CEO at Kings Park, and his team Scott Heffernan and Laura skates, as well as Jean Stewart at RSLWA, for their support in getting this project established and look forward to growing the visitor experiences through WA and beyond,” said Markr’s Technical Director, Ian Sloan.
Users will have the opportunity to learn about native spider orchids and see them paired with a 3-D wasp pollinator. They will also be able to see the natural habitat of a rare cliff-dwelling wildflower.
More Markr experiences are being developed for other locations in the park, including the State War Memorial and the Tobruk Memorial precinct on May Drive, to provide information about new memorial projects commemorating the Korean War and the Battle of Crete.
“Kings Park is Perth’s most visited destination and this type of innovation will only enhance the visitor experience.
The park is recognised world-wide for its work in conservation, science and displays of magnificent and unique flora, and this new app will make it easier for people to learn more about what makes Western Australia so special.”
– Minister for the Environment, Reece Whitby
There are also larger than life 3-D objects to find with more activations in the pipeline.
Original article date: 19 April 2022
