8 - 12 December 2025 | Perth, WA
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Growth within limits: A journey from vision to execution – with Jesse Emia

Key Insights:

  • Commit, then figure it out.
  • Patience = Perfect Timing.
  • Your Vision must be Greater than your Pain.
  • Serve your Customers not your Shareholders.
  • Be honest with yourself and your team.
Go to the next video | How to F#ck up your Startup or Scaleup – with James Bryant

Jesse Emia chronicles his entrepreneurial journey, detailing his experiences from his early days in the startup world with ventures such as Keepspace to the lessons he gathered over the years.

Beginning in 2009, Jesse’s foray into business saw him venture into multiple domains from purchasing ElegantAmore to being inspired by Canada’s FrogBox.com leading to the creation of KoalaBox.

While initial ventures faced challenges like mismatches in market size and failed pitches, Jesse’s persistence led to the inception of Keepspace, a venture evolving from storage to an innovative SAAS product handling over 400,000 orders.

The journey includes securing a loan from Commonwealth Ban, with personal challenges and business failures fortified Jesse’s entrepreneurial spirit.

He distilled his experiences into core tenets: understanding that entrepreneurship isn’t a sprint, the importance of patience, vision over pain, customer-centricity, and self-honesty.

Sharing advice for fellow entrepreneurs, Jesse emphasises the need for work-life balance, transparent communication, and learning from both successes and failures.

Morning Startup is streamed live by PerthVideo.com.au – you can also catch other episodes here: https://perthvideo.com.au/morning-startup-perth/