2 to 6 December 2024 | Perth, WA

How Luke Whelan grew Perth’s night scene, worked with breaking artists and cultivated WA’s largest local content brand, Perth Is OK!

Meet Luke Whelan, or perhaps you already know him as the director of Perth Is OK! and Head Digital Strategist at Social Meteor.

Key Insights:

  • Creating an iPad magazine called Pilerats, now a media hub and blog
  • Breaking epic Perth music artists who are now global superstars
  • Starting Perth’s largest local content brand, Perth Is OK!
Go to the next podcast | Weird Growth by Ammo Marketing #19 – Elsa Mitchell – Business Mentor – Find the bossy bitch within

He also initiated Metric Events, Pilerats, Jack Rabbit Slims, and more, as well as facilitated breaking artist’s like Skrillex, Flume and Alison Wonderland.

If you’re still reading, chuck your headphones on and get listening instead, as we spend over an hour hearing the most interesting stories from Luke.

Luke’s LinkedIn: https://www.linkedin.com/in/luke-whelan-11222334/

Perth Is OK!: https://perthisok.com/

Social Meteor: https://socialmeteor.com.au/

Pilerats: http://pilerats.com/ Check out the incredible clip the Pilerats guys did for Skrillex in 2013 on YouTube (it got over 169 million views).

Send in a voice message: https://anchor.fm/perth-business-podcast/message