Lockie Cooke from iYarn
In this episode, iYarn founder Lockie Cooke speaks about how being culturally adopted into the Bardi culture shaped the naming process for iYarn.
Key Insights:
- The cultural importance of iYarn, and the First Nations heritage interwoven in the name of the platform
- The willingness of people to do work remotely has accelerated the ability to run a multinational business out of Perth
- The hybrid between entrepreneurialism and tourism in the Kimberly region
Coming from the Bardi word ‘Liyarn’, Lockie explains how deeply discussing “your body, your emotion, your mind and your spirit” is imperative to building connections with others and creating a safe space to discuss your emotions with others.
Lockie also discusses how Perth is a “safe and secure place” to run a business, and how being close to the beach and nature contribute to a better work-life balance. He also mentions how the community celebrates and embraces startup founders and has a strong sense of belongingness.
Founder Backstories is an all-new series of interviews with prolific Western Australian startup founders, designed to inspire fellow and future entrepreneurs to build a scaleable business in WA.
West Tech + Powered by Ammo Marketing is designed to inspire conversations about the exciting opportunities and challenges facing the WA startup scene, as well as showcase the incredible achievements of local founders.
