2 to 6 December 2024 | Perth, WA

Anthony Maslin from Wide Open Agriculture

  • Creating the best plant protein on the planet from lupins, a crop that dominates WA’s agricultural output.
  • Making lupins palatable and nutritious, and rivalling soy in protein content but with added health benefits.
  • A personal journey of loss and search for meaning led to the creation of Wide Open Agriculture.
  • Sustainable farming practices and enhancing biodiversity.
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Explore the profound journey of Wide Open Agriculture, a visionary company in Western Australia, transforming the region’s agricultural landscape.

This video delves into the story of Anthony Maslin, who, after a personal tragedy, sought purpose in developing the agricultural sector.

They “produce about 80% of the world’s lupin in WA,” and the high quality and sustainable plant protein.

He discusses the “philosophy of 4 returns: social, environmental, and economic returns… and the return of hope and inspiration,” which encouraged the idea of Wide Open Agriculture.


Founder Backstories is a series of interviews with prolific Western Australian startup founders, designed to inspire conversations about the exciting opportunities and challenges facing the WA startup scene, as well as showcase the incredible achievements of local founders.

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