2 to 6 December 2024 | Perth, WA

Ruth Hatherley from Moneycatcha

Ruth Hatherley, Founder and CEO of Moneycatcha, shares her story of starting the business in WA, and how having a strong support network set her up for success.

Key Insights:

  • The biggest test of character for a founder is their level of resilience
  • Ruth states how Perth is comparable to other cities, and how flexible measures of output and performance allow teams to enjoy the lifestyle more
  • You must have clear values and purpose that drive your vision of what you want to deliver 
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Funding the early stage of the company herself, Ruth “was incredibly enthused and well supported when [she] started”, with her primary challenge being communicating her vision to investors, making them understand that there would be bumps in the road, but that is a part of the entrepreneurial process.

Based in a co-working space, Ruth mentions how important it is to have people around you that you can celebrate the highs and lows of the startup journey with, stating “ensure you bring people into your inner sanctum who are fully supportive and are clearly aligned to your vision and purpose”.

Ruth mentions how Perth has matured as a community over the past 6 years, with a high level of support for startup founders, discussing how “Perth was a great place to start up” due to the lifestyle, resource and personal support she received.

Founder Backstories is an all-new series of interviews with prolific Western Australian startup founders, designed to inspire fellow and future entrepreneurs to build a scaleable business in WA.

West Tech + Powered by Ammo Marketing is designed to inspire conversations about the exciting opportunities and challenges facing the WA startup scene, as well as showcase the incredible achievements of local founders.