2 to 6 December 2024 | Perth, WA

Weird Growth by Ammo Marketing #16 – with Adam Barrell from So Media Group

What started with a tweet, quickly become a voice for social media users of Perth.

Key Insights:

  • Remember clubhouse? Adam shows us what it takes to cut through on social media
  • Recapping their crowdfund campaign
  • Using chatbots and autopilot (now ortto) to grow your email list
Go to the next podcast | Jack Anderson on being a young entrepreneur, non-profit founder, 4x author and independent film-maker

So Perth shares stories, questions and local conversations. It is Australia’s fastest growing new media publishers with over 460,000 followers, average 5,300,000 impressions on Facebook per month and 1,400,000 website views per month. Now the So Media Group is raising capital to expand their community driven media. So, we thought it would be a great time to bring Co-Founder Adam Barrell on the show to tell us all about his journey and the weird growth of the community so far.

Trending news in Perth

Accessing timely local media

25–39-year-olds in Perth

Two big pieces of advice

  • Focus on audience and community.
  • Be prepared to undergo trial and error and figure things out for yourself.

Show & Tell