Weird Growth by Ammo Marketing #17 – with David Cannington from Nuheara – Sound advice for growth
David has lived all over the world and spent years between San Francisco and Australia. His current day-to-day as the CMO for Nuheara is exciting but it's taken 7 years to become and overnight success.
Key Insights:
- What it takes to build an award winning product and distribute globally
- The differences between San Francisco and Australia
- Lessons from Nuheara’s partnerships
As we know hardware is hard. However, David and the team have made it work packing a lot of software and complex technology into their award winning earbuds and now a partnership with HP. Hear more about their journey on this episode of Weird Growth.
Company
Creating personalised hearing solutions that are multifunctional, accessible, and affordable to an underserviced global market
Problem
1 in 6 people have some degree of hearing loss, with 80% in the mild to moderate category—this market has been underserviced until now.
Customers
Those with hearing loss or impediments
Big Pieces of Advice
Stay focused on your customer. Learn as much as you can about your customer and why they buy your product.
Be as efficient as possible with your capital.
You can be competitive building a business in Perth.
