Weird Growth by Ammo Marketing #21 [LIVE] – Push for Purpose – Nick Hudson & Elizabeth Knight
We hosted our subscribers for a live episode at Terrace Loft studio in East Perth with two amazing founders Nick Hudson and Elizabeth Knight.
Key Insights:
- Why your company needs purpose
- Nick’s unexpected major life event that served as a catalyst for the Push-up Challenge
- How Elizabeth is helping students find direction in their life after school
Listen to these two founders share the ups and downs of startup life and how showing up and having a purpose driven venture has been the key to their success. Purposeful helps young people find direction in their lives after school. Elizabeth wants to help people graduates find confidence in their careers in a complex world. She’s now participating in Plus Eight’s Accelerator program to grow and get The Lost Button to market. Check out The Lost Button in the show notes.
Nick founded mental health charity event The Push-Up Challenge after a life changing experience and his own challenges with mental health. Here more about what drives him and all the great work his team has done in the mental health space. The Push-Up Challenge raised around $9 million this year. To date over 241 million push ups have been done as part of the event.
Companies
Purposeful: Helping students find direction in their life after school
Push-Up Challenge: Helping people push for better mental health
Customers
Purposeful: High school and university students
Push-up Challenge: Mental health advocates
One Big Piece of Advice
Elizabeth: Just keep showing up. You become successful by showing up every day despite mistakes that you’re making. The number one rule of being in business is staying in business.
Nick: Fail hard and fail early. Make mistakes, learn from them, and move on quickly.
