2 to 6 December 2024 | Perth, WA

Weird Growth by Ammo Marketing #41 – with Nic Blair – Empowering Individuals with Patient-Led Healthcare Solutions

Discussing the prevalent challenges in healthcare accessibility, introduces Midnight Health's integrated telehealth solutions across multiple brands, and shares Co-Founder Nic Blair's insights on the importance of a robust business model and strategic growth.

Key Insights:

  • Challenges in the Healthcare System: healthcare system’s accessibility issues, especially in remote areas, and the challenges of fragmented data and unsatisfactory patient experiences.
  • Midnight Health’s Comprehensive Solution: With over 50,000 customers and four distinct brands, Midnight Health offers integrated telehealth solutions, empowering individuals for convenient healthcare access.
  • Business Strategy and Advice: the importance of a solid business model and financial understanding, and the platform’s multi-brand strategy and significant investment milestones.
Go to the next podcast | Sometimes you win, sometimes you whinge — with Jay Albany

On This Episode:

Co-Founder of Midnight Health, Nic Blair explains the technical process they went through to identify their market opportunity and how they managed to offer a comprehensive range of healthcare solutions.

Company Description:

Midnight Health is a Digital Healthcare platform is addressing the challenges of limited accessibility and poor healthcare experiences.

With over 50,000 customers, the platform encompasses four distinct brands, including Youly (women’s healthcare), Stagger (men’s healthcare), Hub Health (general health), and Vidality (gut-health product).


The healthcare system suffers from significant accessibility issues, particularly in remote and regional areas, where individuals often face long wait times and limited options for seeking medical assistance. Fragmented healthcare data and poor customer experiences further increase these challenges.


Midnight Health aims to simplify healthcare experiences and enhance accessibility for individuals by empowering them to take control of their own health. Through integrated telehealth, doctors, and pharmacy networks, the platform offers patient-led solutions, enabling users to access healthcare services conveniently and efficiently.

One Piece of Advice: 

At the start of your business, you need to really understand your financials and have a good business model to begin with.

Show & tell:

Midnight Health 

Youly – Women’s Healthcare  

Stagger – Men’s Healthcare  

Hub Health – Online Healthcare  

Vidality – Gut-health supplement