2 to 6 December 2024 | Perth, WA

Weird Growth by Ammo Marketing #43 – with Brad Dessington – Intersecting AI, Brand and Strategy

With a background as a founder of various businesses, discover how Brad Dessington from Legion Lab, has combined his knowledge and experience across AI, Brand and Strategy.

Key Insights:

  • The importance of empathy in product design, underscoring the need to deeply understand end-users and their jobs to be done to create valuable and user-friendly products.
  • AI poses significant impacts on various job sectors, potentially rendering some roles redundant, such as in call centres and creative processes, highlighting the need for individuals to adapt and expand their skills to work alongside or beyond AI.
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On This Episode:

Brad Dessington from Legion Lab explains the customised consultancy by allowing the self-selection of world-leading individuals for brands to achieve success.

He provides his insights into the evolution of branding and the impact of AI on creatives.

Company Description:

The mission at Legion Labs is to harness the power of the cloud and make it available to all content creators to build the next generation real-time interactive experiences.


Providing diversified thinking by ‘parachuting in’ leaders in respective fields to assist brands develop growth strategies and birth new innovations that improve customer experience, and the brand.

One Piece of Advice: 

Talk to your prospective customers through the development process, that way you market and validate before you even have the product.

Show & tell: